Operations Playbook

End-to-End
Business Workflow

From FPO onboarding to revenue collection โ€” every step, every checkpoint, every metric.

๐Ÿš€ Onboard
๐Ÿ“Š Monitor
๐Ÿค Connect
โœ… Certify
๐Ÿšš Ship
๐Ÿ’ฐ Settle
๐Ÿ“ˆ Improve

Transaction Lifecycle

Each transaction flows through 7 phases โ€” tracked, measured, and optimized on the UNNATI platform.

1
๐Ÿš€

Onboarding

Week 1
FPO Onboarding

Sign subscription, collect documents, register farmers

SOP Setup

Upload ICAR SOPs, configure crop calendars, set benchmarks

Farmer Training

1-day SOP workshop, app demo, field activity logging

FPO live on platform
2
๐Ÿ“Š

Cultivation & Monitoring

Ongoing
Real-time Monitoring

Weekly activity logs, compliance scores, deviation alerts

Field Visits

2x/month inspections โ€” pest, soil, nutrient checks

Quality Prediction

Grade projection (A/B/C), yield forecast, harvest date

Real-time crop data & predictions ready
3
๐Ÿค

Buyer Matching

2โ€“4 weeks before harvest
Harvest Listing

Create listing with quantity, quality score, dates

Buyer Match & Negotiation

Price, delivery terms (Ex-Works vs Delivered), transport responsibility & quality specs

Purchase Order

Digital PO, e-signatures, 30% advance payment secured

Binding PO with advance secured
4
โœ…

Harvest & Certification

Harvest week
Harvest & Sorting

Coordinate harvest, deliver to collection, grade A/B/C

Quality Inspection

Visual, Brix, weight, MRL lab tests โ€” independent inspector

Quality Certificate

Pass โ†’ Issue certificate | Fail โ†’ Rejection protocol

Quality-certified produce ready
5
๐Ÿšš

Dispatch & Delivery

1โ€“2 days
Pre-Dispatch

Packaging, labeling, cold chain, vehicle inspection

Transit

Transport details shared, tracking, status monitoring

Delivery & Acceptance

Buyer inspection, acceptance confirmation, 70% payment

Transaction completed
6
๐Ÿ’ฐ

Settlement & Invoicing

Within 15 days
Buyer Acceptance

Confirm receipt, release 70% final payment

Karmyogi Invoice

3โ€“4.5% commission on GMV (domestic 3% ยท export 4.5%)

Revenue Collection

Verify FPO paid farmers, collect fee (Net 15)

Revenue recognized
7
๐Ÿ“ˆ

Feedback & Improvement

Ongoing
Ratings & Feedback

Buyer & FPO mutual ratings on quality, timeliness, payment

Performance Analytics

Quality accuracy, SOP trends, transaction success rate

Continuous Improvement

Update algorithms, enhance SOPs, improve platform

Platform improved for next cycle

30/70 Split Payment Model

Purchase Order
30%
Advance Payment
Escrow for new buyers
Delivery & Acceptance
70%
Final Payment
Released on acceptance
3โ€“4.5%
Karmyogi Commission
Domestic 3% ยท Export 4.5%

Transaction Playbook

Click each phase to expand the detailed checklist. Track progress for every transaction.

FPO Setup
Platform Configuration
Farmer Training
Milestone: FPO live on platform
Weekly Monitoring
Field Visits
Quality Tracking
Milestone: Real-time crop data & predictions ready
Harvest Listing
Order Negotiation
Purchase Order
Milestone: Binding PO with advance secured
Harvest Execution
Quality Inspection
Quality Certification
Milestone: Quality-certified produce ready
Pre-Dispatch
Transit & Delivery
Milestone: Transaction completed
Revenue Collection
Milestone: Revenue recognized
Feedback Collection
Performance & Improvement
Milestone: Platform improved for next cycle

Safeguards at Every Stage

Before Order

  • Verify buyer documents & credit score
  • Check FPO quality score (>80% for premium)
  • Confirm 30% advance received
  • Cancellation penalty clause in PO

During Inspection

  • Independent inspector (not FPO staff)
  • Document everything with photos
  • Buyer approval on sampling method
  • MRL to accredited lab (if export)

Before Dispatch

  • Re-inspect packaging quality
  • Verify vehicle condition
  • Photo-document loaded shipment
  • Confirm buyer receiving team ready

Payment Protection

  • Escrow for new buyers (<3 txns)
  • Hold 10% until quality confirmed
  • Blacklist buyers with 2+ defaults

What We Track

Weekly

Active farmers logging data > 80%
SOP compliance scores > 85%
Field visit completion rate 100%

Monthly

Quality prediction accuracy > 90%
Transaction success rate > 85%
Buyer-FPO match rate > 60%

Quarterly

Revenue per FPO โ‚น3โ€“5L
Customer retention > 90%
NPS score > 50

Response Protocols

Issue
Level 1
Level 2
Level 3
SOP Deviation
UNNATI SMS
Field Visit
FPO Manager Call
Quality Failure
Re-inspection
Price Negotiation
Cancel Order
Payment Delay
Email Reminder
Phone Call
Legal Notice
Buyer Complaint
UNNATI Response
Quality Review
Senior Mgmt