Startup India Recognised | MSME Registered
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UNNATI

Field Intelligence Platform for Precision Agriculture

Karmyogi Global Private Limited

Incubated at ICAR-IIVR, Varanasi

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THE PROBLEM

The Supply-Demand Gap
Nobody Fixed

10,000+
FPOs across India
5–7M
Farmers under FPOs
"
FPOs say

We can't find institutional buyers. We're stuck at low mandi prices.

Low price realization
Disconnect
"
Buyers say

We can't find reliable quality. Export rejections cost us crores.

High rejection rates

What's Missing Today

SOP compliance tracking
Quality predictability
Traceability for export compliance

₹1,000+ Cr lost annually in rejected exports

Premium buyers and quality-ready FPOs never connect. The infrastructure to bridge them simply doesn't exist.

UNNATI is the missing layer. We track compliance, predict quality, provide traceability — and connect quality-ready FPOs to premium buyers.

THE SOLUTION

UNNATI — The Agronomy
Intelligence Layer

A digital platform that enables agronomists to manage farmers at scale with ICAR-backed SOPs

01

SOP-Based Guidance

Stage-wise recommendations backed by ICAR research protocols

02

Real-Time Tracking

Crop progress & compliance monitoring across all farms

03

Quality Intelligence

Predict issues before harvest through data-driven analysis

04

Market Linkage

Connect FPOs to premium buyers for better realization

05

Complete Traceability

Seed-to-harvest records for export compliance

UNNATI Dashboard
UNNATI Crop Monitoring Dashboard
UNNATI Telematics & Sensor Dashboard
100% Free for Farmers  |  SaaS for Agronomists & Enterprises
HOW IT WORKS

Platform-Driven Value Chain

UNNATI sits at the centre — connecting producers with markets through data-driven quality assurance

FPOs / Clusters

Supply Side
Cluster coordination & farmer management
Yield projections & harvest planning
Direct buyer access & price discovery
Compliance & export documentation
₹2L
Platform fee per year
UNNATI
Intelligence Layer
Data In
Market Out
SOPs Quality Traceability

Buyers

Demand Side
Quality-verified, graded produce
Full seed-to-harvest traceability
Reduced procurement risk
Predictable supply schedules
3–4.5%
Commission on GMV

For Farmers — 100% FREE

Expert guidance, better prices, market access — at zero cost

Always Free

For Independent Agronomists

Run your own advisory programs — manage up to 200 farmers with SOP-backed intelligence, compliance tracking & early alerts

₹20k/year
BUSINESS MODEL

Asset-Light, Multi-Revenue Platform

Primary

Commission Revenue

Domestic 3% · Export 4.5%
Secondary

Platform Fee

₹2L / FPO / year
Tertiary

Data & Analytics Services

Insights, benchmarking, reports

Per Cluster (200 acres)

Season 1 — Tomato commission₹25.2L
Season 2 — Okra commission₹9.2L
Platform fee from FPO₹2.0L
Total revenue / cluster₹36.4L/year

Scaling Projection (per cluster = ₹36.4L revenue)

5 Clusters
₹1.8 Cr
10 Clusters
₹3.6 Cr
25 Clusters
₹9.1 Cr
Cost / Cluster₹16.5L
Contribution Margin~55%
Zero inventory risk | Asset-light model
COMPETITIVE POSITIONING

Not Agri-Commerce,
Agronomy Infrastructure

DeHaat / AgroStar
UNNATI
Model
Commerce (Input sales)
Intelligence Layer (SaaS)
Revenue
Transaction margin (3-5%)
Subscription + fees
Focus
Volume
Quality & Compliance
For Farmers
Sell inputs
Free guidance
Differentiation
Price, logistics
Research-backed SOPs
Risk
Inventory, credit
Zero inventory

Our Unfair Advantages

ICAR-IIVR Collaboration

Research-backed SOPs no competitor can replicate

Quality Intelligence

Predict issues before harvest, not after

Dual Product

DARPAN (research) + UNNATI (execution)

Neutral Platform

Don't sell inputs — farmers trust our advice

TRACTION & VALIDATION

Early Proof Points

ICAR-IIVR
Incubation Partner
20,234 sqm
Model Farm (5 Acres) — Polyhouse, Drip Irrigation, Automated
2 FPOs
In Pilot Deployment
Live
UNNATI Platform

Key Milestones Achieved

  • DARPAN™ research platform developed
  • UNNATI field platform launched (web + mobile)
  • Startup India recognised (DPIIT)
  • MSME registered
  • MoU with ICAR-IIVR for SOP development

Next 90 Days

  • Sign 3 additional FPOs
  • Onboard 2 export buyers
  • 1,000+ farmers on platform
GO-TO-MARKET STRATEGY

Focused Execution,
Not Spray-and-Pray

Phase 1
0–12 Months

Proven Model

Target: 10 FPOs | 3,000 farmers
Focus: Quality improvement, case studies
Revenue: ₹3.6 Cr
₹2 Cr contribution
Phase 2
12–24 Months

Scale & Partnerships

Target: 50 FPOs | 15,000 farmers | 20 buyers
Focus: Institutional sales, seed companies
Revenue: ₹18.2 Cr
₹10 Cr contribution
Phase 3
24–36 Months

National Expansion

Target: 125 FPOs | 37,500 farmers
Focus: Export corridors, govt programs
Revenue: ₹45.5 Cr
₹25 Cr contribution

Distribution Channels

ICAR-IIVR network NABARD FPO lists State agriculture depts AgriTech conferences
THE TEAM

Lean Team, Deep Expertise

A founder-led tech company backed by domain advisors — building field team first, engineering second

Founder & CEO

Mohit

Director of Engineering — Data & AI

Quality prediction algorithms & platform architecture Managing first 3–4 FPOs while scaling tech 10+ years engineering experience

Founder Bandwidth

Month 1–6 Building Phase
Technology 50%
Business 30%
Team & Ops 20%
Month 6–12 Scaling Phase
CEO Duties 40%
Technology 35%
Operations 25%

Advisors

Yash Vardhan

Product & Tech

Amazon, 6+ yrs

ICAR-IIVR Team

Agronomy & SOPs

Indian Institute of Vegetable Research

Dubai-Based Importer

Advisor & Initial Buyer

Established exporter · LOI signed

Hiring Plan — ₹50L Budget

Month 1

Agronomy Domain Lead

₹10L/yr⭐ Critical

Field operations, ICAR liaison — the on-ground counterpart to the founder's tech leadership

Why First

While the founder builds the platform, this hire builds field operations — the on-ground operations leader who bridges technology with farmers.

Responsibilities
  • Develop SOPs with ICAR-IIVR
  • Lead all farmer training
  • Manage field agronomists
  • Build FPO relationships
  • Quality standard setting
  • On-ground operations leader for all field activities

Implementation Manager

₹8L/yr⭐ Critical

FPO onboarding, coordination — the operational backbone that scales pilot execution

Why Second

As FPO onboarding scales, a dedicated implementation manager ensures seamless coordination across pilots, agronomists, and buyer networks.

Responsibilities
  • FPO onboarding (paperwork, setup, contracts)
  • Pilot execution & project management
  • Coordinate between agronomists, FPOs, buyers
  • Track KPIs (adoption, compliance, transactions)
  • Customer success & issue resolution
Month 2–3

Quality Inspector

₹6L/yr⭐⭐⭐ Make-or-Break

Independent quality certification — the trust layer that makes the business model work

Why This Role Is Make-or-Break

Without Inspector: FPO says "Grade A", buyer says "Grade B" — no neutral arbiter, transaction fails.
With Inspector: UNNATI certifies "SOP compliance 94%, Brix 6.2, Grade A confirmed" — certificate with photos, data. Trust built.

Responsibilities
  • Harvest-day quality inspection (sampling, Brix, weight, visual)
  • Issue Quality Certificates with photos & timestamps
  • Pre-dispatch verification (packaging, labeling, loading)
  • MRL testing coordination for export orders
  • Rejection handling & dispute resolution
  • Equipment management (Brix refractometer, scales, camera)
Profile
  • B.Sc. Agriculture / Horticulture / Food Technology
  • 2–4 years QC experience
  • Detail-oriented, process-driven, neutral mindset
  • 70% field, 30% office — two-wheeler required
Compensation
  • Fixed salary: ₹6L/year
  • Accuracy bonus: if buyer disputes <5% of certified batches, quarterly bonus applies
  • Incentive structure aligns inspector quality with platform trust
Month 3–6

Field Agronomists ×2

₹4L each/yr⭐ Scaling

Weekly monitoring, SOP compliance tracking — 1 agronomist per 2–3 FPOs

Responsibilities
  • Weekly field visits (2/month per FPO)
  • Monitor SOP compliance
  • Log interventions in UNNATI app
  • Farmer training & support
  • Early issue detection
Profile
  • B.Sc. Agriculture, 1–3 yrs field experience
  • Two-wheeler, local language proficiency
  • Reports to Agronomy Domain Lead
RoleTimelineCost/Year
Agronomy Domain LeadMonth 1₹10L
Implementation ManagerMonth 1–2₹8L
Quality InspectorMonth 2–3₹6L
Field Agronomist #1Month 3–4₹4L
Field Agronomist #2Month 5–6₹4L
Total (18-month runway)5 people₹48L ✅
Month 9–12: Backend Engineer — once 80% CEO work
Month 12+: Business Development — once PMF proven
THE ASK

₹1.5–2 Cr to Achieve
Product-Market Fit

Use of Funds — 18 months runway

40%
25%
30%
5%
Field Operations Platform Dev Team Salaries Admin & Infra

Field Operations

On-ground execution across 5-10 FPOs

40%
₹60–80L
Travel & Fuel 10% 5-10 FPOs spread across regions · Petrol for field visits & events Team mobility is critical for farmer engagement
Events & Training 8% Venue booking, projector, marketing materials · 10-15 farmer workshops Build trust, educate farmers on SOPs
Quality Certification 7% Lab testing (MRL, Brix) · Certification documentation & legal Buyer confidence, premium pricing
Logistics 8% Input distribution (seeds, fertilizers) · Produce collection from farms Last-mile delivery to farmers & buyers
Farmer Screening 4% Land verification, farmer selection · 3+ acre landholding validation Quality over quantity — right farmers
Field Visit Allowances 3% Daily allowances for team · Accommodation during field work Team morale & retention
Device Procurement Included Tablets & smartphones for field teams · GPS devices, soil testing kits Digital-first field ops — real-time data capture

Platform Development

Core product — must be solid

25%
₹37–50L
App Development (Initial) 15% Mobile app + web dashboard · Farmer, FPO, buyer modules Core product — must be solid
New Features (Ongoing) 7% Quality prediction, reports · Buyer marketplace, analytics Continuous improvement based on feedback
Testing & Bug Fixes 3% QA, user testing, fixes · Performance optimization Product reliability & user satisfaction

Team Salaries

Subject matter experts — non-negotiable

30%
₹45–60L
Agronomy Domain Lead 10% Senior agronomist (Month 1-12) · SOP design, team mentoring Subject matter expertise — non-negotiable
Implementation Manager 8% Project manager (Month 1-12) · FPO coordination, execution Keeps everything on track
Field Agronomist 7% On-ground agronomist (Month 1-12) · Field visits, farmer support Day-to-day farmer interface
Quality Inspector 5% Quality expert (Month 3-12) · Crop inspection, certification Quality assurance — buyer trust

Admin & Infra

Lean operations, maximum efficiency

5%
₹7–10L
Cloud Hosting 2% Azure hosting (SQL, Functions, Storage) · 5-10 FPOs, 500+ farmers Platform reliability & data security
Legal & Documentation 2% Contracts, compliance · IP protection, agreements Risk mitigation, professional ops
Office & Admin 1% Basic admin, accounting · Virtual office, tools Smooth operations

18-Month Milestones

10
Paying institutional customers
5,000
Farmers actively managed
₹60-80L
Annual Recurring Revenue
3
Published case studies

Runway: 18–24 months to Series A

UNIT ECONOMICS

Every 200-Acre FPO Generates
₹20L Contribution Annually

Conservative assumptions — 200-acre cluster, dual-season model (Tomato + Okra), 80% routed through UNNATI

₹19–20 L
Contribution Per Mature Cluster
~55%
Contribution Margin
250+
Annual Shipments

Season 1 — Tomato

Yield25 ton/acre
Production5,000 tons
Routed via UNNATI (80%)4,000 tons
Domestic (60%)
Volume2,400 T
Avg Price₹15/kg
GMV₹3.6 Cr
Commission3%
Revenue₹10.8L
Export (40%)
Volume1,600 T
Avg Price₹20/kg
GMV₹3.2 Cr
Commission4.5%
Revenue₹14.4L

Season 2 — Okra (Bhindi)

Yield8 ton/acre
Production1,600 tons
Routed via UNNATI (80%)1,280 tons
Domestic (60%)
Volume768 T
Avg Price₹18/kg
GMV₹1.38 Cr
Commission3%
Revenue₹4.1L
Export (40%)
Volume512 T
Avg Price₹22/kg
GMV₹1.13 Cr
Commission4.5%
Revenue₹5.1L

Revenue Per Cluster

Commission Revenue (both seasons)₹34.4L
Platform Fee from FPO₹2.0L
Total Revenue / Cluster₹36.4L

Cost Per Cluster

Agronomist (₹50k/month)₹6L
Field Travel & Monitoring₹2L
Packing & Seasonal Staff₹3L
Export Compliance & Lab₹2L
Tech & Cloud Allocation₹1.5L
Admin & Management₹2L
Total Cost / Cluster₹16.5L

Scaling Logic

5 Clusters
₹1 Cr contribution
10 Clusters
₹2 Cr contribution
25 Clusters
₹5 Cr contribution

Assumptions: Domestic commission 3% · Export commission 3% + 1.5% compliance = 4.5% · Conservative open-field yield · 80% routing through UNNATI

Building India's
Agronomy Infrastructure

To become the quality intelligence layer for Indian agriculture — enabling 1 million farmers to access premium markets through data-driven agronomy

info@karmyogifarm.com +91 96207 38688 karmyogiglobal.com
Startup India Recognised MSME Registered ICAR-IIVR Incubated

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