Startup India Recognised | MSME Registered
U

UNNATI

Field Intelligence Platform for Precision Agriculture

Karmyogi Global Private Limited

Incubated at ICAR-IIVR, Varanasi

Explore Platform Investment Thesis
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THE PROBLEM

The Supply-Demand Gap
Nobody Fixed

10,000+
FPOs across India
5–7M
Farmers under FPOs
"
FPOs say

We can't find institutional buyers. We're stuck at low mandi prices.

Low price realization
Disconnect
"
Buyers say

We can't find reliable quality. Export rejections cost us crores.

High rejection rates

What's Missing Today

SOP compliance tracking
Quality predictability
Traceability for export compliance

₹1,000+ Cr lost annually in rejected exports

Premium buyers and quality-ready FPOs never connect. The infrastructure to bridge them simply doesn't exist.

UNNATI is the missing layer. We track compliance, predict quality, provide traceability — and connect quality-ready FPOs to premium buyers.

THE SOLUTION

UNNATI — The Agronomy
Intelligence Layer

A digital platform that enables agronomists to manage farmers at scale with ICAR-backed SOPs

01

SOP-Based Guidance

Stage-wise recommendations backed by ICAR research protocols

02

Real-Time Tracking

Crop progress & compliance monitoring across all farms

03

Quality Intelligence

Predict issues before harvest through data-driven analysis

04

Market Linkage

Connect FPOs to premium buyers for better realization

05

Complete Traceability

Seed-to-harvest records for export compliance

UNNATI Dashboard
UNNATI Crop Monitoring Dashboard
UNNATI Telematics & Sensor Dashboard
100% Free for Farmers  |  SaaS for Agronomists & Enterprises
HOW IT WORKS

Platform-Driven Value Chain

UNNATI sits at the centre — connecting producers with markets through data-driven quality assurance

FPOs / Clusters

Supply Side
Cluster coordination & farmer management
Yield projections & harvest planning
Direct buyer access & price discovery
Compliance & export documentation
₹2L
Platform fee per year
UNNATI
Intelligence Layer
Data In
Market Out
SOPs Quality Traceability

Buyers

Demand Side
Quality-verified, graded produce
Full seed-to-harvest traceability
Reduced procurement risk
Predictable supply schedules
3–4.5%
Commission on GMV

For Farmers — 100% FREE

Expert guidance, better prices, market access — at zero cost

Always Free

For Independent Agronomists

Run your own advisory programs — manage up to 200 farmers with SOP-backed intelligence, compliance tracking & early alerts

₹20k/year
BUSINESS MODEL

Asset-Light, Multi-Revenue Platform

Primary

Commission Revenue

Domestic 3% · Export 4.5%
Secondary

Platform Fee

₹2L / FPO / year
Tertiary

Data & Analytics Services

Insights, benchmarking, reports

Per Cluster (200 acres)

Season 1 — Tomato commission₹25.2L
Season 2 — Okra commission₹9.2L
Platform fee from FPO₹2.0L
Total revenue / cluster₹36.4L/year

Scaling Projection (per cluster = ₹36.4L revenue)

5 Clusters
₹1.8 Cr
10 Clusters
₹3.6 Cr
25 Clusters
₹9.1 Cr
Cost / Cluster₹16.5L
Contribution Margin~55%
Zero inventory risk | Asset-light model
COMPETITIVE POSITIONING

Not Agri-Commerce,
Agronomy Infrastructure

DeHaat / AgroStar
UNNATI
Model
Commerce (Input sales)
Intelligence Layer (SaaS)
Revenue
Transaction margin (3-5%)
Subscription + fees
Focus
Volume
Quality & Compliance
For Farmers
Sell inputs
Free guidance
Differentiation
Price, logistics
Research-backed SOPs
Risk
Inventory, credit
Zero inventory

Our Unfair Advantages

ICAR-IIVR Collaboration

Research-backed SOPs no competitor can replicate

Quality Intelligence

Predict issues before harvest, not after

Dual Product

DARPAN (research) + UNNATI (execution)

Neutral Platform

Don't sell inputs — farmers trust our advice

TRACTION & VALIDATION

Early Proof Points

ICAR-IIVR
Incubation Partner
20,234 sqm
Model Farm (5 Acres) — Polyhouse, Drip Irrigation, Automated
2 FPOs
In Pilot Deployment
Live
UNNATI Platform

Key Milestones Achieved

  • DARPAN™ research platform developed
  • UNNATI field platform launched (web + mobile)
  • Startup India recognised (DPIIT)
  • MSME registered
  • MoU with ICAR-IIVR for SOP development

Next 90 Days

  • Sign 3 additional FPOs
  • Onboard 2 export buyers
  • 1,000+ farmers on platform
GO-TO-MARKET STRATEGY

Focused Execution,
Not Spray-and-Pray

Phase 1
0–12 Months

Proven Model

Target: 10 FPOs | 3,000 farmers
Focus: Quality improvement, case studies
Revenue: ₹3.6 Cr
₹2 Cr contribution
Phase 2
12–24 Months

Scale & Partnerships

Target: 50 FPOs | 15,000 farmers | 20 buyers
Focus: Institutional sales, seed companies
Revenue: ₹18.2 Cr
₹10 Cr contribution
Phase 3
24–36 Months

National Expansion

Target: 125 FPOs | 37,500 farmers
Focus: Export corridors, govt programs
Revenue: ₹45.5 Cr
₹25 Cr contribution

Distribution Channels

ICAR-IIVR network NABARD FPO lists State agriculture depts AgriTech conferences
THE ASK

₹1.5–2 Cr to Achieve
Product-Market Fit

Use of Funds — 18 months runway

35%

Product Hardening

Multi-tenant, mobile, APIs

₹50-70L
30%

Pilot Deployments

10 FPO implementations

₹45-60L
25%

Core Team

3 critical hires

₹40-50L
10%

Infrastructure

Cloud, security, legal

₹15-20L

18-Month Milestones

10
Paying institutional customers
5,000
Farmers actively managed
₹60-80L
Annual Recurring Revenue
3
Published case studies

Runway: 18–24 months to Series A

UNIT ECONOMICS

Every 200-Acre FPO Generates
₹20L Contribution Annually

Conservative assumptions — 200-acre cluster, dual-season model (Tomato + Okra), 80% routed through UNNATI

₹19–20 L
Contribution Per Mature Cluster
~55%
Contribution Margin
250+
Annual Shipments

Season 1 — Tomato

Yield25 ton/acre
Production5,000 tons
Routed via UNNATI (80%)4,000 tons
Domestic (60%)
Volume2,400 T
Avg Price₹15/kg
GMV₹3.6 Cr
Commission3%
Revenue₹10.8L
Export (40%)
Volume1,600 T
Avg Price₹20/kg
GMV₹3.2 Cr
Commission4.5%
Revenue₹14.4L

Season 2 — Okra (Bhindi)

Yield8 ton/acre
Production1,600 tons
Routed via UNNATI (80%)1,280 tons
Domestic (60%)
Volume768 T
Avg Price₹18/kg
GMV₹1.38 Cr
Commission3%
Revenue₹4.1L
Export (40%)
Volume512 T
Avg Price₹22/kg
GMV₹1.13 Cr
Commission4.5%
Revenue₹5.1L

Revenue Per Cluster

Commission Revenue (both seasons)₹34.4L
Platform Fee from FPO₹2.0L
Total Revenue / Cluster₹36.4L

Cost Per Cluster

Agronomist (₹50k/month)₹6L
Field Travel & Monitoring₹2L
Packing & Seasonal Staff₹3L
Export Compliance & Lab₹2L
Tech & Cloud Allocation₹1.5L
Admin & Management₹2L
Total Cost / Cluster₹16.5L

Scaling Logic

5 Clusters
₹1 Cr contribution
10 Clusters
₹2 Cr contribution
25 Clusters
₹5 Cr contribution

Assumptions: Domestic commission 3% · Export commission 3% + 1.5% compliance = 4.5% · Conservative open-field yield · 80% routing through UNNATI

Building India's
Agronomy Infrastructure

To become the quality intelligence layer for Indian agriculture — enabling 1 million farmers to access premium markets through data-driven agronomy

info@karmyogifarm.com +91 96207 38688 karmyogiglobal.com
Startup India Recognised MSME Registered ICAR-IIVR Incubated

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